Allbirds is a sustainable footwear company founded by ex-New Zealand soccer player, Tim Brown, and Joey Zwillinger. The company specializes on creating shoes that are comfortable with simple design, using sustainable materials made from nature. This project introduces a skincare sub brand called Allbirds Wander for urban residents, both men and women whose passion and desire are in travel, sports, and physical exercise who take pride in caring for their personal wellbeing.
In order to align with the parent brand, Allbirds Wander reflects to the visual landscape and style of Allbirds to produce a cohesive and outstanding brand image. Because the brand values simplicity and sustainability, it was important to capture this essence into the continuity of imagery and design. From retail stores to packaging shoe boxes, Allbirds have their current imagery utilizing line drawn illustrations. Naturally, it was imperative to follow on this type of style, utilizing the nature-inspired line drawing direction that has been closely associated with the brand language, making the entire system to be distinct and uniquely 'Allbirds'.
