Guerra is a local deli in the San Francisco Sunset neighborhood. Established for over 60 years, the long-established family business has a remarkable reputation and notable presence of selling premium selection of meat items and sandwiches with excellent, reliable, and friendly customer service. The current brand logo, and in-house packaging, however do not communicate this aspect, causing a disconnect and missed opportunity considering its superior quality, taste, and value.
Currently the packaging, menu, and signage also feels out of date and do not make a coherent system that belongs together. The rebrand ensures consistency throughout all of its store deliverables that was not seen previously. A fresh logo rebrand uses the facade design of the physical store building, and introduces a unified visual language implemented across its product line to make the brand feel more own able and substantial. To proudly display that the products are homemade and meticulous hand picked or hand crafted, the brown Kraft material is being used to indicate that raw and honest mark that is inherently true to their origin.
