Adobe is a leader in digital media and marketing solutions. Their creative, marketing and document solutions empower everyone — from emerging artists to global brands — to bring digital creations to life and deliver immersive, compelling experiences. The goal of a Corporate Social Responsibility (CSR) project is to manifest Adobe’s core brand values and visibly communicate them through initiatives that align with the brand’s values, ambitions, and current representation.
In order to portray Adobe’s brand in an authentic and genuine light, the campaign tagline uses the statement: ‘Create Great Experiences. Create a Greater World’, which is a direct nod to Adobe’s mission. The convergence of geometric shapes convey the idea of using graphic elements as building foundations to represent the endless act of creating. The color palette is built upon Adobe’s main red logo color that provides transparency and deep insights into how the company’s effort has been incredibly exerted to improve society and environment.
